Does attractive office space make your team more productive and does it impact your brand image?IWONA HELFER
We all know that a pleasant atmosphere in the office can make a difference to how you feel about your job, but does the view from your office or workspace have an impact on your team’s performance?
It turns out it does!
A team from Warwick Business School used results from an online game called Scenic-Or- Not, which features 217,000 images from around Britain and asks people to rate them according to their “scenic-ness”. The highest ranked pictures are broadly predictable: snow-capped mountains, tree-banked rivers, wild seascapes.
The research argues that the implications for business are profound.
“People spend a lot of time at work and their environment definitely affects them. So if pleasant scenery makes people feel better, there’s a good case that the scenic-ness of their working environment will have a similar effect.”*
“Longer distance views, away from computer screens or written documents, allow the eyes to adjust and re-focus, which reduces fatigue, headaches and the effects of eye strain in the long term. Views also have a positive impact on wellbeing, in part by providing a psychological connection with other groups of people while in a safe space”*
Unfortunately, not all offices have a scenic view from the window and unless you have the resources to move to a brand new building overlooking the Thames or build a roof terrace in your existing one, we have a cost effective solution for refreshing your office.
Logo in the foyer
Sales Target Charts
Let your office space do the selling!
Having a customer visit your company is a vital part of selling strategy as people no longer just buy services but they are interested in who they are about to enter into a partnership with.
If you have visitors to your factory or office, the space and images they are exposed to can act as a silent selling tool.
The reception and the meeting room décor add to the customer experience and the imagery they see can enhance their perception of your brand.
So whether it is your logo, a snap of your recent product line, company values poster or a mission statement you want to stick on your wall, summer is the best time to do it, while your clients are sunning in Barbados & the office is quiet.
How green is your office?
Recent research found that green office spaces have a positive impact on wellbeing by increasing brain activity and lowering stress hormones. A Harvard University paper found that the cognitive performance of “green” office workers was double that of those working in conventional spaces.
Apple has said that 80% of the site of its new headquarters being built in California will be green space.
Now take a break, have a walk and look around
Is there an empty space around you that you could maximise and use to either put out a message that will motivate your sales team or an image of an amazing piece of work you are proud to showcase to your visitors and prospective customers?
As most of us spend the majority of our waking time at work, why not give it a revamp this summer and bring your team back to a view that will inspire them, improve their wellbeing and send a message to your customers.
Not sure where to start? Let Newnorth do the hard work!
Our team of creatives are great at coming up with ideas! You may be surprised at how little a wall-wrap can cost and the impact it can have on those working & visiting that space.
Call our friendly team to arrange a free site visit to talk through options on how to refresh your office and make your space amazing!
Our team can’t wait to get started on your project. Call us on 01234 333 718!
*States a report from thre World Green Building Council